Keyword research is your first step in optimizing your website for certain keywords

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Keyword research is your first step in optimizing your website for certain keywords. Without Keyword Planner


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Meaningful keywords

We often hear people say: we can’t come up with meaningful keywords. If you struggle with that too, take a step back and look at your business as a whole:

What do you have to offer?
What is your mission?
What are your core values and strengths?
What makes you stand out from the crowd? Think about the niche aspects of your business you excel at.


You can go all overboard and make a thorough analysis of all the competitors in your field, and that can certainly be worthwhile. But let’s stick to the basics for now. It’s actually quite easy to get a general idea of your SEO competition. Just Google some search terms you would like to rank for and see which companies show up and compare them with where your site ranks. How big are the companies you are competing with for those top three rankings? Would your company fit within these results? This is all quite easy to determine using only Google search results.



When I first started using SEO tools and tried to figure out which one was right for me, I was pretty confused.

There are a bunch of tools in the space, they seem to overlap a lot, and there are way too many specialist tools to sort through.

And which one’s have data that I can trust?

After using all these tools for years and years, I’ve come to realize there are only a few choices you need to make.


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First, there are three main tools in the market: SEMrush, Ahrefs, and Moz. Everyone uses one of those three. We’ll get to our recommendations for these down below.

I call them the SEO workhorse — and all three of them qualify as one of the best seo tools. These workhorses carry the bulk of the weight in any SEO program, but you only need one SEO workhorse.

Any serious SEO program absolutely needs a SEO workhorse. The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake. I could have gained a lot more traffic by using one of these tools from the beginning.

After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools. Google Analytics and Google Search Console are both world class and I consider them both required tools in day-to-day SEO operations. Plus they’re free.

Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks.

Pretty simple all-in-all.

Here’s how your decision process will go:

Pick SEMrush, Ahrefs, or Moz as your SEO workhorse.
Install a SEO plugin if you’re on WordPress.
Add an advanced SEO crawling tool if your site is massive.
Add an outreach tool if you’re doing link building.
Get the free SEO tools in place: Google Analytics and Google Search Console.


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