what is seo in digital marketing
SEO is implemented to optimize a website so that its rank or position in SERP i.e. search engine results page is boosted. It can be attained by executing various strategies as well as techniques to attain higher rankings. SEO is nothing but a subset of digital marketing. Search engine optimization strategy can be divided into main categories: on-page SEO and off-page SEO. Both the strategies are important to the success of an internet marketing campaign, but they are totally different sides of the fence when it comes to boosting one's search engine ranking. On-page SEO deals with your website or about your website pages. Off-page SEO deals with the authority of your website in search engines. To sum it up, what you rank for is completely determined by various on-page SEO factors and how high you rank in all major search engines results page largely determined by off-page SEO factors. Digital marketing and Search Engine Optimization are not synonymous to each other. There are simil