How to Start and Run a Digital Marketing Agency
Do Competitor Research When starting any business, you’ll want to know how you’ll rank against the competitors. When you research your competitors, you’ll then be able to understand how to surpass them. To do competitor analysis, you’ll want to use the same keywords your business would use online. Narrow down your competition to about 10-15 competitors. Once you’ve discovered your competition, check out how they’re monetizing (obtaining their money). Then you can learn what their methods are and what’s successful. Some examples of methods are: Donation, commission, coaching Selling a digital or physical product Lead generation, affiliate sales, advertising Identify at least one method per competitor. Once you’ve figured out how they monetize, you can then determine their content marketing strategy. Take a look at their blog posts, social media, and SEO. As far as content is it in the form of podcasts, blogging, or videos? Then, take a look at how they communicate with