Website Promotion Tips !
The methods for social media optimization involve the use of RSS feeds, social bookmarking, video and photo sharing, social news buttons and blogging etc. The basic idea is to drive traffic to your site without spending money on search engine advertising.
The concept of social media optimization was introduced by Rohit Bhargawa of Ogilivy Public Relations. Originally, he enunciated five rules for social media optimization, but the list was expanded by other contributors.
According to Rohit Bhargawa, "The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."
In actual practice, social media optimization seeks to create links to the site by making it more visible through the social networking sites like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious, My Space or search engines like Technorati.
How does one go about social media optimization?
Getting links for your website
The number of links your site manages to pull through decides its popularity with the search engines. It is like deciding the popularity of the leader through the votes he gets. In case of a website its popularity index is the number of links it gets from other websites.
Tagging and bookmarking
Tagging and bookmarking can be made easier by inducting content features such as buttons like "add to delicious" and other bookmarking sites. In addition to this, you can also include relevant tags to your pages besides the home page for the popular social bookmarking sites.
Create inbound links
Inbound links are considered important for the popularity of the site and its content in searching engine ranking. You should create links to the blogs or sites that contain back links to your site and increase its visibility.
Make your content travel
Make some changes in your site to enable your content to travel far and wide in your niche area. This can be done by including portable content such as PDFs, video and audio files and submitting them to your list members as well as sites related to your niche. This will help you to create back links for your site.
The content optimization is a crucial factor for on page optimization. The content of your website can always use some technical enhancements. Keep keywords in mind while re-writing the website content.
Keywords Analysis
Conducting a good keyword analysis is the first step in an effective search engine marketing campaign. Keywords should be changed to reflect prospective client search characteristics. Through any Database like Word tracker or keyword discovery you can determine the most effective keywords for generating relevant traffic to your site
Changes to Met tags
The pages of your website can have identical Title & Meta Tags, which in turn harm your organic rankings. Search Engines put much emphasis on the uniqueness of titles and descriptions. They want every page of the site to be defined properly and uniquely. Having identical Title and Meta Tags puts negative impact on optimization process as such pages can be considered as duplicate pages or pages having duplicate content.
Meta Tags Optimization - Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page.
Please visit Best SEO Services : https://deepakaseoservices.blogspot.com/
The concept of social media optimization was introduced by Rohit Bhargawa of Ogilivy Public Relations. Originally, he enunciated five rules for social media optimization, but the list was expanded by other contributors.
According to Rohit Bhargawa, "The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."
In actual practice, social media optimization seeks to create links to the site by making it more visible through the social networking sites like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious, My Space or search engines like Technorati.
How does one go about social media optimization?
Getting links for your website
The number of links your site manages to pull through decides its popularity with the search engines. It is like deciding the popularity of the leader through the votes he gets. In case of a website its popularity index is the number of links it gets from other websites.
Tagging and bookmarking
Tagging and bookmarking can be made easier by inducting content features such as buttons like "add to delicious" and other bookmarking sites. In addition to this, you can also include relevant tags to your pages besides the home page for the popular social bookmarking sites.
Create inbound links
Inbound links are considered important for the popularity of the site and its content in searching engine ranking. You should create links to the blogs or sites that contain back links to your site and increase its visibility.
Make your content travel
Make some changes in your site to enable your content to travel far and wide in your niche area. This can be done by including portable content such as PDFs, video and audio files and submitting them to your list members as well as sites related to your niche. This will help you to create back links for your site.
The content optimization is a crucial factor for on page optimization. The content of your website can always use some technical enhancements. Keep keywords in mind while re-writing the website content.
Keywords Analysis
Conducting a good keyword analysis is the first step in an effective search engine marketing campaign. Keywords should be changed to reflect prospective client search characteristics. Through any Database like Word tracker or keyword discovery you can determine the most effective keywords for generating relevant traffic to your site
Changes to Met tags
The pages of your website can have identical Title & Meta Tags, which in turn harm your organic rankings. Search Engines put much emphasis on the uniqueness of titles and descriptions. They want every page of the site to be defined properly and uniquely. Having identical Title and Meta Tags puts negative impact on optimization process as such pages can be considered as duplicate pages or pages having duplicate content.
Meta Tags Optimization - Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page.
Please visit Best SEO Services : https://deepakaseoservices.blogspot.com/
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