Keyword research and optimization.!

The methods for social media optimization involve the use of RSS feeds, social bookmarking, video and photo sharing, social news buttons and blogging etc. The basic idea is to drive traffic to your site without spending money on search engine advertising.

The concept of social media optimization was introduced by Rohit Bhargawa of Ogilivy Public Relations. Originally, he enunciated five rules for social media optimization, but the list was expanded by other contributors.

According to Rohit Bhargawa, "The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."



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In actual practice, social media optimization seeks to create links to the site by making it more visible through the social networking sites like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious, My Space or search engines like Technorati.

How does one go about social media optimization?

Getting links for your website

The number of links your site manages to pull through decides its popularity with the search engines. It is like deciding the popularity of the leader through the votes he gets. In case of a website its popularity index is the number of links it gets from other websites.

Tagging and bookmarking

Tagging and bookmarking can be made easier by inducting content features such as buttons like "add to delicious" and other bookmarking sites. In addition to this, you can also include relevant tags to your pages besides the home page for the popular social bookmarking sites.

Create inbound links

Inbound links are considered important for the popularity of the site and its content in searching engine ranking. You should create links to the blogs or sites that contain back links to your site and increase its visibility.

Make your content travel

very website is constantly searching for ways to improve their search engine rankings or stay on top. Google is the dominant search engine to master. For the new website owner keeping up with changes and how-to's for search engine mastery can be a nightmare.

If you're struggling with search engine optimization help is available. Follow these few simple tips to improve your rankings... without spending hours and hours only hoping for results.

Choose the right keywords. Often when you're searching for keywords, it is easy to forget the real purpose behind the keywords. Keywords are the phrases your potential visitors are using to search for information or products/services they want. These people are either looking for specific information or a specific type of product. It only makes sense to make their selections easier by using a specific keyword.
Well this is not the case, we are to remember and keep in mind that people who are involved in SEO, other aspects of business development & SEO and especially people who are in the process of learning SEO would definitely be in search of such useful information that makes it even better for us.

Let us look in more detail in ways that how SEO is capable of helping an online business and how it tends to generate traffic for our online presence. There cannot be another thing than good SEO for that either you are required to hire professionals, contract a SEO services company/firm or acquire adequate SEO knowledge.

Thing which will matter in the long run would be the practice of SEO strategies, tools and techniques which collaborate to form a winning SEO campaign and this is where you are to plan and execute such an SEO practice that leads you to achieve results and therefore overall objectives of the business.


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