Achieving Better Search Engine Optimization 2021

The search engine giants are locked in an all outpower struggle to get your attention and patronage.

Over the past 6 months there have been many changes.The big guys are getting even bigger, but there are a numberof new players vying for your patronage too.

The top three Search Engines are Yahoo, MSN and Google.It would seem that Yahoo serves the most searches followedby MSN and then Google.

Only a year ago Google supplied both Yahoo and MSN with search listings. Yahoo has progresses from a Directory to a fully fledged search engine as has MSN with the launch of their new Search Engine. However Google still supplies search results to many other search engines including AOL,Alexa and a host of small and medium sized search engines.

No it is not really necessary to spend hundreds or even thousands of dollars on promotion of your Web site, but your site content must be relevant, both for your visitors and search engines alike. Failure in one area directly affects the other. Remember the search engine giants are locked in an all out power struggle to get your attention and patronage.

Websites versus Social Media - what to focus on?

Websites make sales, social media pages generally do not.  Establishing good search engine rankings for your website should be the first goal for new start-ups so potential customers can find you.  Great content and the ability to convert visitors into sales create a successful online campaign. 

Building a list should be the prime focus of tapping into the potential of your site traffic, otherwise opportunities are lost.  You have the three time convincers, those people who need to connect with you more than once to be convinced to invest in your product or service.  List building provides the opportunity to stay in touch with customers that have yet to purchase and gives them a chance to get to know you more.

Social media can help connect at a deeper level with potential customers and used well can drive traffic to your website via promotions and competitions.  Integrated with your blog; social media pages can create a coordinated online marketing campaign with your website to build your brand.  Most people using social media are doing so for the same purposes as you - to promote themselves and for its social aspect.  That means sharing photos, videos, music, humour, inspiration, information, advice and connecting with stars, media and people of interest. 

When embarking on an integrated social media campaign you will need to think about what it is that you are going to share (that's not directly selling) with your followers?  What have you got to offer that other people and businesses will find intriguing, inspiring, entertaining or useful?

One thing I know is that people want to connect with you personally, they want to see your face on your social media profile not a logo.  The exception to this is if you own a well-known magazine, trade journal or charity.  Otherwise, my advice is to post a good photo.

Social media web design provides the opportunity to build your brand through images, slogans and profile information.  Important is your by-line, if people get what you are about in an instant through the use of visual media and a one liner, the light goes on...connections can be made.  When creating your slogan or by-line ask yourself 'What is your higher purpose' for doing what you do. Think in terms of how your products and services create value for people, ultimately what is it you are trying to achieve for them?

Transfer that message and branding through your Facebook page, Twitter page and Tumblr blog and when integrated with your website you have created a coordinated online social marketing campaign.  Social media web design gives the 'wow' factor to your social media pages.