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Mapping starts with the larger concept of theory. Under this theory, you map social networks through the use of nodes and ties. A node is a single point on the network, either an individual or a group, such as a business. The ties are the connections between the nodes. Visually, a map will usually take the form of a number of circles connected by lines. Lines may vary in length and thickness to represent the various connection types between the members of the network. analysis software can help with creating these maps. Researchers use social network theory to examine families, social groups, companies, organizations, and even countries. In the online world, it is possible to take a broader view of the many ways people meet and connect on the Internet. Why Learn How to Map At first sight, mapping may seem like nothing more than an amusing exercise. On the surface, it's similar to the theory of six degrees of separation, made popular by "Six Degrees of Kev

This online file storage review compares a promising new online file storage company Got Backup with Apple iCloud, easily one of the most popular cloud computing services in the world. Everybody knows about iCloud, which is Apple's premier cloud service. iCloud is a part of Apple's powerful ecosystem, and so you can expect a comprehensive integration with Apple's products with iCloud. Certainly, you should have iCloud if you are a fan of Apple and have an iPhone, iPad and iMac. But it's not of much use to you if you have a PC or Android devices at home. In which case, you are better off with Dropbox or one of the new online file storage services such as Got Backup. Got Backup is an online file storage service from GVO Inc, a Texas based company that creates internet based products and solutions. Got Backup stores and backs up your files online, much like how Dropbox does. There's more - you can potentially make a lot of money from Got Backup's affiliat

Bandwidth is no longer a fancy and expensive requirement for networks. Thanks to competition among bandwidth providers and developments in technology, bandwidth is constantly getting cheaper. As a result, upgrading bandwidth is often the first solution many IT engineers and system managers think of when faced with WAN problems. The question is, does upgrading your bandwidth ultimately solve these problems? Speeding up data transfer Upgrading your bandwidth throughput can speed up data transmission when a lot of data needs to move at once, but widening the pipe is not always enough. There are times when your WAN will still be slow despite not using all of the available bandwidth. Why? Latency. Latency is the time needed for a packet to travel from one designated point to another. The farther the distance that data has to travel, the higher the latency is. Because packets and acknowledgments of receipt are moving back and forth many times to move a file or interact with an

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online. Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers. Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements. Be

In any business, especially in an IT firm, data is one of the key elements used in running daily operations. There are several ways in which a firm can store and protect its data. In the past, disaster preparation would often require IT staff to travel to off-premise data centers and/or copy corporate data onto tapes. However, advances in technology and computing platforms have enabled the creation of better and more scalable data storage mechanisms. These have paved the way for complete Disaster Recovery as a Service (DRaaS) solutions that can be used instead of internal IT teams. When data is breached or hacked into, uncontrollable losses will occur. To prevent this, many companies opt to have in place disaster response measures and even dedicated teams for managing such situations. Today, you'll find two main categories of computing: cloud computing and hardware server-based computing. This includes the use of DRaaS or traditional backup methods to protect and store da

Without genuine and credible data, executing any inbound B2B marketing campaign is nearly impossible. Most B2B marketing efforts such as emails and webinars heavily rely on well-maintained and updated data to generate new businesses. Organizations either purchase or rely on in-house customer databases to execute campaigns. Email marketing and social media marketing play an essential role in generating prospects, increasing subscription rates and registrations. But no matter what method a marketer is employing to execute their campaigns, eventually the key to produce quality leads is a clean and updated customer database. A database with unclean data and incorrect information can severely impact return on investment while simultaneously affecting ongoing marketing campaigns. How should a marketer retrieve credible data? One way to own credible data is to get a licensed customer database from trusted service providers. Data licensing is a service through

Marketing encompasses all of the ways you can reach your target audience. It involves getting noticed by putting your brand in the forefront at the right time and in the right placed, increasing the chances of reaching the audience you desire. Digital marketing for Mornington Peninsula businesses is one of the best strategies to use in order to interact with customers on various platforms. Because of how much businesses and their audience can interact, online marketing is a highly important facet of business. Let's take a look at some of the benefits of online marketing and how they can help your business. However, we must first look at what digital marketing is in order to use it effectively. What is Digital Marketing? When you reach out to the public and promote your services or products via any online platform, you are engaging in digital marketing. Mornington Peninsula is a hub for growing businesses, so getting yourself noticed and setting the business ap